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Atout France (the French Tourism Development Agency), the French Government, and Palaces de France have partnered with Indagare, the members-only, boutique trip-planning and media company, on an immersive, multi-channel awareness campaign—A Legacy of Excellence—to help tell the stories behind some of France’s most magical hotels—its most prestigious and timeless properties. The three-year partnership will celebrate the 31 Palaces de France and educate luxury travelers about these exceptional five-star-plus Palace properties, while showcasing the distinction through premier print, digital and video storytelling in collaboration with Indagare.
The Palaces de France multimedia campaign encompasses an article series in Indagare Magazine, on indagare.com and in the Indagare newsletter, and a five-part video series released on indagare.com. The video campaign will shine a spotlight on the 31 Palaces de France, as well as the people who make them possible. The series will also highlight the tenets of the Palace Hotels Distinction: gastronomy, design and architecture, cultural heritage, sustainability and their lasting legacy.
Some of the featured hotels that have earned the coveted Palace distinction include:
• Articles and inclusion in print & digital • Video series • On-demand video library
The multi-channel campaign debuts with an article in Indagare Magazine in November and will follow with the premiere of a multi-year, five-part video series that will transport sophisticated travelers to France, showcasing the breadth of all 31 Palace Hotels and their lasting legacies by meeting their expert teams and sharing how their unparalleled gastronomy, incredible design and architecture and dedication to cultural heritage are leading luxury hospitality into the future.
Palace Hotels: A Distinction Defined Video Series, hosted by Indagare CEO and Founder Melissa Biggs Bradley and Indagare Productions Executive Producer Kathryn Nathanson, takes a behind-the-scenes approach to what makes a palace a palace and introduces you to some of the dedicated staff who ensure that the highest standards remain unsurpassed. Videos will spotlight cultural heritage and what is being done to safeguard the history and rituals that make the Palaces de France so distinctive at the highest level of service and hospitality. A special showcase of the hallmarks of gastronomy and top culinary experiences as well as design and architecture will also be highlights of the program. The program culminates in a final installment on the legacy of the palaces and how each one is emblematic of the excellence of French luxury—and how, while preserving the past, they also evoke the future.
Video Series: Palace Hotels: A Distinction Defined
Part 1: A Distinction Defined
Part 2: Behind the Scenes: Meet the Extraordinary Teams
Part 3: Art de Vivre & Gastronomy
Part 4: Architecture, Design, Innovation and Cultural Heritage
Part 5: The Legacy of the Palaces de France and Sustainability
For more information about the Palaces de France program, contact: tiana.gamez@atout-france.fr at Atout France.
Published onApril 25, 2024
We only feature hotels that we can vouch for first-hand. At many of them, Indagare members receive special amenities.
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